How to Repurpose Content Across Social Media Channels

Today, I’m diving into a topic that’s incredibly helpful to learn as a content creator: how to repurpose content across social media channels. As a DIY decor blogger, you’re probably no stranger to crafting beautiful blog posts filled with step-by-step tutorials and inspiring design ideas. But did you know that with a little strategic planning, you can take that content and breathe new life into it across various platforms like YouTube, Pinterest, Facebook, Instagram, and TikTok? Let’s explore how to maximize your efforts and reach a wider audience while working smarter, not harder.

Listen to today’s podcast:

1. Crafting a Stellar DIY Decor Blog Post

First things first, let’s talk about writing a killer DIY decor blog post. Your blog is your hub, your digital home where you share your passion for all things DIY. When creating a blog post, keep these tips in mind:

• Compelling Headline and Introduction: Capture your audience’s attention right from the start with an engaging headline and introduction. Think catchy, intriguing, and solution-oriented.
• Clear and Concise Instructions: Break down your DIY project into easy-to-follow steps. Use bullet points, numbered lists, and clear visuals to guide your readers through the process.
• Engaging Visuals: A picture is worth a thousand words, especially in the world of DIY decor. Plan for high-quality photos of your finished project, as well as in-progress shots to illustrate each step (you can take these as you film videos, or even pull screen shots out of a video if you’re shooting in high-res; I’ll talk about filming your project below).
• Helpful Tips and Tricks: Share your insider knowledge and expertise to make the project as seamless as possible for your readers. Whether it’s budget-friendly alternatives or time-saving hacks, go the extra mile to add value.
• Call to Action (CTA): Encourage reader engagement by ending your blog post with a clear call to action. Whether it’s leaving a comment, sharing the post on social media, or subscribing to your newsletter, give your audience a reason to take action.

2. Transforming Your Blog Post into a YouTube Video Script*

Now that you’ve crafted an epic blog post, it’s time to take it to the next level by repurposing that content into a captivating YouTube video. Here’s how to adapt your blog content into a compelling video script:

• Outline Your Video: Start by outlining the key points of your blog post. Think about how you can visually demonstrate each step of the DIY project and engage your audience throughout the video. Make sure to add an engaging “hook” in your script in the first 3 seconds of the video.
• Add Personality: Inject your unique personality and flair into the script. Share anecdotes, behind-the-scenes moments, and personal insights to connect with your viewers on a deeper level.
• Optimize for Video: Keep your video content dynamic and engaging by incorporating visuals, music, and on-screen text. Break up longer segments with b-roll footage or close-up shots to maintain viewer interest.
• Include a Call to Action: Just like in your blog post, don’t forget to include a call to action at the end of your video. Encourage viewers to like, comment, and subscribe to your channel for more DIY inspiration.

* Sometimes I do this the other way around! For example, I’ll write a very rough point-form video script, shoot & edit my YouTube video, and then turn that video into multiple blog posts. This reverse method works especially well for “round-up” style videos when I’m sharing multiple DIY projects in one video. Then, I can turn that video of, say, 10 dollar store DIY ideas into 10 separate blog posts featuring each DIY!

3. Filming for Multiple Platforms

Now comes the fun part—filming your DIY project in a way that allows for easy repurposing across multiple social media platforms. Here’s how to film strategically for maximum flexibility:

• Wide Shots for Versatility: When setting up your camera, opt for wide shots that capture the entire scene. This gives you the flexibility to crop and edit the footage later for different aspect ratios. Keep your subject around the center of your frame, and within the middle third.
• Shoot in Sections: Break down your DIY project into smaller segments and film each step separately. This makes it easier to edit and rearrange the footage to fit the requirements of various platforms.
• Experiment with Angles and Perspectives: Get creative with your camera angles and perspectives to add visual interest to your videos. Mix wide shots with close-ups and overhead shots to showcase different aspects of the project.
• Shoot High Quality Video: Film horizontally in at least 1920x1080P, and ensure your focus on your subject is crystal clear. That way, you’ll have the option of taking screen shots from your edited video and using them as step-by-step photos in your blog posts or on your socials. I’ll often take final “beauty shots” in both vertical and horizontal video.
• Take Photos: Photos are always better than video screenshots for blog posts. If you can, stop filming video every now and then to take high-quality photos of your process. Regardless, you’ll want to take beautiful photos of your finished project in both landscape and portrait formats when you’re done.

4. Editing a Long YouTube Video & Short Videos

Once you have all of your video footage, you can edit it with your favourite video editing software. I use Adobe Premiere Pro, but CapCut is also good and free! Here’s how to edit so you can repurpose content & use your footage across multiple platforms:

• Edit the YouTube Video First: Begin with editing your long-form YouTube video first. Typically, these long horizontal videos are anywhere from 5-20 minutes long and have a great storyline with lots of detail.
• Break it Down into Shorts: Once your YouTube video is edited, you can decide how you want to break it up into shorter videos for TikTok, Instagram, Facebook, YouTube Shorts etc. You may want to craft a short, vertical trailer video for your main YT video. You also may want to break up the larger DIY decor project featured in the video into smaller tips & tricks to share as short videos.
• Consider Re-recording a Voiceover for Shorts: You can use your original narration/voiceover from your YT video for the Shorts. Alternatively, you can record a new voiceover with a hook crafted specifically for the Short; I’ve had lots of success with this. Thirdly, you could consider no voiceover whatsoever and adding trending music in post-production on the social media platform.

5. Repurposing Content with Scheduling Tools

Now that you have your blog post, YouTube video, and social media footage ready to go, it’s time to streamline your content distribution process using scheduling tools. Here’s how to make the most of your time and resources:

• Batch Content Creation: Set aside dedicated time to create and film multiple pieces of content in one sitting. This allows you to stay in the creative flow and maintain consistency across your platforms.
• Schedule Ahead: Take advantage of scheduling tools like Hootsuite, Buffer, or Later to plan and schedule your social media posts in advance. This frees up your time to focus on other aspects of your DIY business while ensuring a steady stream of content for your audience. You can also use the native scheduling tools in each social media platform.
• Cross-Promotion: Don’t forget to cross-promote your content across different platforms to maximize visibility and engagement. Share snippets of your YouTube video on Instagram Stories, create Pinterest-friendly graphics for your blog post, and encourage your audience to follow you across all channels for more inspiration.

How often should you post videos on YouTube? Blog posts? Social posts? I have a podcast sharing my thoughts on this, plus a free content calendar template. Click here to check that out!

By learning how to repurpose content across social media channels, you can work smarter, not harder, and make the most of your time and resources.

Now it’s your turn: How do you plan to repurpose your DIY decor content across social media channels? Share your tips and insights in the comments below! Let’s inspire each other to take our content creation businesses to the next level!

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