Let’s face it – AI (artificial intelligence) isn’t going away any time soon. So, how can we use it for good? How can we use it ethically? As content creators, we’re always looking for ways to improve our craft. We’re always trying to find new techniques and strategies to make our blog posts, social posts and videos more effective. Well, have you ever considered using artificial intelligence (AI) to help you produce better content? AI has come a long way in recent years, and now, there are various tools and applications available that can help you improve your writing style, enhance your vocabulary, and make your content more engaging. In today’s podcast, I’ll discuss some of the ways in which AI can help you produce better content, and how you can use these tools to take your content creation to the next level.
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There are a lot of different opinions on using AI for work right now. Some are very good and some very bad. I’m a fan of using AI for certain things, but I think we have to be careful with it and use it in an ethical manner. I’ve always enjoyed following the latest trends and tools available to influencers, and AI is a HUGE one! I’m also a fan of tools that can help save me time, and AI is certainly one of those. I have been using AI tools like Grammarly, ChatGPT, and MidJourney to help me craft better blog posts, videos, photos and even these podcasts. So, let me share with you my thoughts on it and how it can help you as a creator too!
Improve Your Grammar and Spelling
One of the most obvious ways in which AI can help you become a better content creator is by improving your grammar and spelling. Grammarly, for instance, is a popular AI-powered tool that can highlight spelling mistakes, grammatical errors, and suggest corrections. It uses natural language processing to analyze your text and provide feedback on your writing. Grammarly can be integrated with your browser, word processor, or website. It’s a convenient tool for anyone looking to improve their writing.
Enhance Your Vocabulary
Using varied and colorful language in your writing can make your content more engaging and interesting. The Hemingway App is one such tool that can help you do just that. It analyzes your sentences and highlights any dull or repetitive words, giving you suggestions for replacements. It also points out complex sentences that might be difficult for readers to understand. By using the Hemingway App to improve your vocabulary and sentence structure, you can make your writing more compelling and easier to read.
Generate Headlines and Intros
Writing headlines and introductions can be challenging, but with AI, it becomes a breeze. Headline Studio by CoSchedule can help you create attention-grabbing headlines by analyzing your choice of words, length, and structure. It also gives you a score based on the level of emotional impact, power words, and SEO value. Similarly, tools like Conversion.ai can help you generate intros and even entire blog posts using AI algorithms. By using these tools, you can save time and effort while creating quality content.
Create Blog Post & Video Script Outlines
It’s helpful to have a framework for your blog posts and video scrips, and ChatGPT is an excellent resource to create these in a snap. You can submit prompts into ChatGPT with what your blog post, social post, or video should be about and ask it to create a comprehensive outline. Then, you can flesh the outline out with personal details and your own tone of voice. This has saved me many times when I’m stumped for how to structure my content.
Analyze Your Content
One of the most valuable ways AI can help you improve your content is by analyzing your writing style and providing insights on how to enhance it. For instance, MarketMuse uses AI to analyze your content and give you suggestions on how to make it more comprehensive and engaging. It can help you figure out which topics to cover, what keywords to use, and how to structure your content for maximum impact. By leveraging AI to analyze your content, you can gain a deeper understanding of what works and what doesn’t. This allows you to create more effective content in the future.
Create Personalized Stock Imagery
AI can help you create beautiful photos to go along with your text. MidJourney is a popular AI photo generator, and you can find it through Discord. You can enter specific, descriptive prompts and MidJourney will create a few different photos or illustrations for you based on your prompts. I love using it for creating stock photo-like images for blog posts about interior design. It does a pretty good job creating interior photos, but you do have to look for strange details like a triple-armed chair or snakes on the Christmas tree.
How to use AI Ethically
The content creator field still feels like the wild west. New things are happening every day and there aren’t always hard & fast rules. While there are legal requirements for things like sponsored posts – we have to share a disclosure statement – there aren’t any requirements YET for using AI generated content.
In my opinion, it’s important to let a reader or viewer know when you are using AI content that hasn’t been edited or personalized. For example, I’m choosing to add a watermark on all of my AI generated images on my blog that states they have been made with the help of AI.
How you disclose or DON’T disclose the use of AI in your content is up to you. It will be interesting to see if any requirements pop up in the next months or years, but for now I think it’s important to think of your reader and viewer first. How would they feel if the images you share are AI generated and not real? Should you let them know? It’s always important to honor the trust of your community, so keep that in mind when using AI.
It also appears that Google has been cracking down on obviously AI generated content. They want to see that content displays E-A-T, that is: expertise, authoritativeness, and trustworthiness. If your blog posts is high-quality and written by a human with expertise and experience, it’s more likely to be shown higher in search. Therefore, it’s important to add these personal, authentic details to any content generated by AI.
Human Connection Still Wins
Authenticity and human connection will always be important, that’s why I’m not afraid of AI “taking over” my content creation job. I think it’s a nice way to speed things up, but people will always be needed to create connection and trust. In last week’s podcast, I shared how important connection and authenticity is.
I hope this podcast has helped you as you consider using AI (or NOT using it) as you create content for your readers and viewers. I’d love to know: are you using any AI programs to create your content right now? Which ones have you found helpful? Do you think we should disclose when we use AI? I’d love to know in the comments below.