Want to Work with Brands? Here’s My Influencer Outreach Email Template

Today, I’m spilling the beans on one of the most sought-after secrets in the influencer world: crafting the perfect outreach email to collaborate with brands. Whether you’re a seasoned influencer or just dipping your toes into the world of brand partnerships, having a solid outreach strategy is key to landing those dream collaborations. In today’s post, I’m sharing my free influencer outreach email template and media kit template. So, grab your favorite cup of tea and let’s dive in!

One of the most common questions I get asked is: “How do I approach brands for a potential sponsorship?” While the answer isn’t cut & dry, I do have a helpful influencer outreach email template for you. I’m also sharing some tips and tricks on how to be more successful with brand collaborations.

What’s a brand sponsorship?

As a content creator or influencer, being sponsored by a brand means that a company is willing to pay you and/or gift you with free product in exchange for some content you create. My first brand sponsorships over 10 years ago were gifted product only in exchange for blog posts and social post. Now I get paid for partnerships and work with an agency on all of the details in the sponsorship contracts.

When you’re just starting out, it can be a little daunting to contact a brand about a sponsorship idea. However, if you craft a professional email and pair it with a beautiful media kit, you’ll be more likely to be successful!

Crafting the Perfect Outreach Email

Here’s an example of a good email to a brand regarding a potential sponsorship partnership. Use this influencer outreach email template as a guide, and personalize it to make it sound unique to you.

Subject Line: Collaboration Opportunity with [Your Blog/Social Name]

Hi [Brand’s Contact Name],

I hope this email finds you well. My name is [Your Name], and I’m a passionate DIY enthusiast with a love for creating beautiful and inspiring content. After stumbling upon your brand, I couldn’t help but admire the values and aesthetics that align so perfectly with mine. For example, [put a specific example of a product that you love that pairs with a specific piece of content that you’ve produced].

I’m reaching out to express my interest in collaborating with [Brand’s Name]. I believe that our partnership could create mutually beneficial opportunities to engage our audiences and create meaningful content together.

Here are a few ideas I have in mind for collaboration:

1. Product Reviews: I’d love to feature your products in my upcoming DIY projects and share my honest reviews with my engaged audience.
2. Sponsored Content: Let’s work together to create engaging and authentic sponsored content that highlights the unique features of your products in a creative way.
3. Social Media Takeovers: I’m open to taking over your social media channels for a day to showcase behind-the-scenes content, tutorials, and engaging Q&A sessions with my followers.

I’m committed to delivering high-quality content that resonates with my audience while staying true to the values of your brand. Please let me know if you’re interested in exploring collaboration opportunities further. I’d be more than happy to discuss potential ideas and how we can work together to achieve our goals.

I’ve attached my media kit for your review. It contains more information about me, the content I produce, and projects I’ve worked on. If you’d like any more information about me and my work, please let me know.

Thank you for considering my proposal. I look forward to the possibility of collaborating with [Brand’s Name] and sharing your amazing products with my community.

Talk to you soon,
[Your Name]

How to Find a Brand Contact

When reaching out to a brand you want to work with, it’s important to find their marketing or PR contact. Having the personal name & email address of a brand is essential to the start of a meaningful business relationship. My recommendation is to Google press releases for the brand. Often these press releases will contain the contact information of the marketing staff for the brand. Another option is to visit a brand’s website, and see if they have their PR or marketing contact listed. Sometimes, brands will even have forms or pages on their site dedicated to influencers wishing to partner with them through a sponsorship or affiliate relationship.

Importance of a Professional Looking Media Kit

Now, let’s talk about the importance of having a professional-looking media kit. Your media kit is essentially your influencer resume. It’s a snapshot of who you are, what you do, and why brands should collaborate with you. A well-designed media kit not only showcases your personality and aesthetic but also provides valuable insights into your audience demographics, engagement rates, and previous collaborations.

What if I don’t have any prior brand partnerships to showcase? What if my following is small?

When you’re just starting out as an influencer, you probably won’t have many followers or prior brand partnership experience. Firstly, I recommend waiting until you have at least a small but dedicated following on your social channels or blogs before you reach out to brands. There’s no magic number, but I personally was first successful with brands when I reached about 20,000 monthly sessions on my blog, and had at least 10,000 followers on Instagram, Facebook, YouTube etc. Secondly, if you don’t have any partnership experience to showcase on your media kit, you can showcase any of your past content pieces that you think the brand would enjoy. Perhaps share some photos or videos you’ve shared while doing a non-sponsored product review, a shopping haul, or sharing an affiliate product. Show the brand your unique style and your best work, whether it was sponsored or not.

Free Media Kit Canva Template

To help you get started on creating your own killer media kit, I’m sharing a free Canva template exclusively for The Six Figure Creator listeners and readers! This template is fully customizable and includes all the essential elements you need to create a stunning media kit that will grab brands’ attention. Simply head over to my free resources page to download your free Canva template and start crafting a media kit that gets you noticed!

Crafting an effective outreach email and having a professional-looking media kit are essential steps in landing those coveted brand partnerships. Remember to stay authentic, showcase your unique personality, and always keep your audience at the forefront of your collaborations. With the right strategy and a little bit of creativity, you’ll be well on your way to working with your dream brands in no time! I hope you found my influencer outreach email template and Canva media kit template helpful.

Happy collaborating!

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